KeyMatch lets you promote specific web pages on your site. For example, if a department is releasing a new Operations web page that should be returned for certain types of queries, you can direct users to that new web page by associating specific search terms, such as operations, with the new web page. A link for the new web page is returned alongside the search results (as a text-based ad does) for queries containing the term operations. This feature is especially useful in driving traffic directly to web pages that are not yet part of the Production Index or that have very few links to them, causing them to appear further down in the results list than you would like.
Professional Development Workshop
Middle and high school teams are invited to participate in a free, half-day workshop focused on the Planning for Student's Successful Transition to Postsecondary and Employment: Personal Learning Plans legislation. The law requires students to have a Personal Learning Plan no later than grade 9. Hear from several schools about strategies they are using. Join us Sept. 15 in Roseville; Sept. 18 in Rochester or Oct. 13 in Arden Hills.