KeyMatch lets you promote specific web pages on your site. For example, if a department is releasing a new Operations web page that should be returned for certain types of queries, you can direct users to that new web page by associating specific search terms, such as operations, with the new web page. A link for the new web page is returned alongside the search results (as a text-based ad does) for queries containing the term operations. This feature is especially useful in driving traffic directly to web pages that are not yet part of the Production Index or that have very few links to them, causing them to appear further down in the results list than you would like.
New Employment Outcomes Tool!
A new data tool that students can use to determine which fields have the best opportunities for jobs and wages from various programs of study was unveiled recently by the Minnesota Department of Employment and Economic Development (DEED). The tool will give students a clearer picture of the Minnesota labor market and what fields of study offer favorable career opportunities,” said DEED Commissioner Katie Clark Sieben. “At the same time, planners can use the tool to develop training and educational programs that fit employer needs.